ALASKA SEAFOOD
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This comprehensive campaign featured alluring recipes, striking visuals, and research-backed nutrition information to differentiate ASMI in the marketplace and have their legacy translated from Alaska to the family dinner table.
Sustainably sourced.
Content Creation
Clear photography and simplistic styling highlighted the true beauty of the raw ingredients and captured the essence of a healthy meal. Recipes were translated into fun eye-catching stop-motion video in appealing to a wider age demographic.
Recipe Development
To highlight both the versatility and health of sustainably sourced seafood, recipes spanned every meal and accompanying ingredients kept fresh and nutrient dense. In alignment with ASMI messaging, family style meals suggested community, while the modern nuances and slightly elevated dishes catered to the target audience.
Copywriting
Step-by-step easy-to-follow directions made for approachable recipes while the accompanying text was thoughtfully personalized per platform.
Created for: Nutritious Life
