Northwest Cherry
Growers Association

|

Largely perceived as a sweet summer snack, Northwest dark sweet cherries were
repositioned as a year-round fruit,
and were highlighted for their potent health
benefits more commonly associated with tart cherries.

Portfolio_Northwest Cherries 2.png
 

Recipe Development

By mixing a familiar quick pickling technique with the unexpected addition of cherries, approachable recipes inspired the audience to see a classic summer fruit in a new light. Additional healthy recipes integrating quick pickled cherries as an ingredient further drove messaging.

 

Photography + Videography

Featuring both fresh and frozen cherries suggests the ability to cook and keep cherries beyond the summer months.

 

Copywriting

Friendly, witty copy delivered health information in a fresh, engaging way and were reworked into high performing social video and flat content.

 
 
 

for Nutritious Life

 
Previous
Previous

Quaker Oats

Next
Next

Pete & Gerry's Eggs