Northwest Cherry
Growers Association
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Largely perceived as a sweet summer snack, Northwest dark sweet cherries were
repositioned as a year-round fruit,
and were highlighted for their potent health
benefits more commonly associated with tart cherries.
Recipe Development
By mixing a familiar quick pickling technique with the unexpected addition of cherries, approachable recipes inspired the audience to see a classic summer fruit in a new light. Additional healthy recipes integrating quick pickled cherries as an ingredient further drove messaging.
Photography + Videography
Featuring both fresh and frozen cherries suggests the ability to cook and keep cherries beyond the summer months.
Copywriting
Friendly, witty copy delivered health information in a fresh, engaging way and were reworked into high performing social video and flat content.
for Nutritious Life