QUAKER OATS
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Quaker Traditional Rolled Oats were elevated and cast into the the gut-health category through thoughtful recipe development and engaging entertainment.
Creative
Content was kept short and fresh— aligned with a light and airy aesthetic with modern nuances— in appealing to a younger age group. Content was meant to romanticize and energize a morning while keeping recipes familiar and realistic for day-to-day.
Recipe Development
Overnight oats were leveled-up yet kept familiar with the addition of fresh blueberries and infusion of ginger. Mixing it with kefir added intrigue while further welcoming oats into the gut health sector. For the Cinnamon Oatmeal Banana Bread Skillet, I chose to highlight oats in playing up the comforting, familiar idea of a slow Sunday breakfast, while still being realistic for the modern family.
Copywriting
Friendly, young, witty copy delivered otherwise stale health information in a fresh, engaging, and accessible way.
Created for: Nutritious Life